Thursday, September 23, 2010

The Art of Listening

It's all about communication, video, that is. Our clients hire us to communicate for them in a strong visual way, to tell their story for them. What I love about the work I do is telling that story, weaving it from start to finish, it is extremely satisfying.

However, what I am most proud of throughout the whole process of making a video, is when I master the lost art of listening. If I didn't pay close attention to listening to my clients and listening to the people I interview, I mean really listening, I could never effectively tell their stories. In video and in life, it is an art worth striving to master.

The effects of not listening can be disastrous. Businesses do it all the time. Just try NOT listening to a customer's concern and see what great things that does for your business. I have spent hours on the phone to customer service of one place or another, simply trying to get someone to really hear what I am saying. I can guarantee that anyone reading this has had that experience...why?

The Art of Listening can so easily become a lost art. It isn't always easy to stop our internal noise long enough to hear the world around us. Listening; it requires paying close attention in the moment and being conscious of stepping out of yourself long enough to hear someone else's point of view. We can't really ever experience life in another person's shoes, but we can stop long enough to listen and really hear that person's story. In life as in video, it can lead to great things.

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