Thursday, October 20, 2011

The 900 Thousand Dollar Video

If you have any doubts that a video can help you in your fundraising efforts, this story should lay those doubts to rest.

A few months ago we created a video for MaineGeneral Health to use in support of their internal employee fundraising campaign. We produced for them a 2 minute testimonial montage, not too big a budget, nothing too fancy. We gave them just what they wanted, something simple, a brief video that they could have on their website and show at meetings to voice the heart and soul of the campaign. At the end of the project we both went away happy and a few months passed. Recently I received an email from Buffy Higgins, Director of the MaineGeneral Fund. She had the following to say:
"Carol, I just wanted you to know that we raised over $900,000 in our employee campaign this year. Now, it was a special year, fundraising for the new hospital but even compared to the year we raised money for the Cancer Center, we blew those numbers away!"

Well, I was thrilled to hear of our client's success, so I made a call to congratulate Buffy. While we were talking here's what she said to me:
"I think our success was definitely due to having the multimedia approach with the video you made for us...the interviews you did were fantastic. It was quick and direct. The video said all the right was our most successful campaign to date!"
From my perspective, it is immensely gratifying to know that by producing a reasonably priced video for our client, we played a part in helping to raise funds for the New Regional Hospital in Augusta. Imagine what you could achieve using video! Here it is...the 900 thousand dollar video:

2011 Employee Combined Campaign from Linda Allen on Vimeo.

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