What is your favorite #LED #video #light?
— Carol Lane (@videops) April 9, 2013

A Matter of Perspective

As I was currently shopping around for some new lighting gear, I was reminded that it takes a lot of research and work to decide what equipment to buy and what to pass on. Video production is a complicated beast. Is it best to be on the cutting edge? The bleeding edge? These are all questions one has to ask repeatedly in the production business. Each new tool requires hours of research and thought and then one has to learn to use it correctly and to best advantage. Repeat after me: reading manuals is fun!

I always try to keep it simple, though. All the equipment complexities still come down to one essential thing, does it look good? Production is certainly a complicated business. However, to keep things in perspective, a common saying you'll hear on sets everywhere is "it's not brain surgery." True, rarely does a life depend on camera placement or good audio, and during a technical crisis this saying is a grounding reminder that helps to calm people down and keep it simple.

However, I have always wondered what the brain surgeon says during a tricky procedure when the unexpected happens and things get dicey; perhaps she'll pause and turn to her colleagues and say "let's not make a big production of this."

The 900 Thousand Dollar Video

If you have any doubts that a video can help you in your fundraising efforts, this story should lay those doubts to rest.

A few months ago we created a video for MaineGeneral Health to use in support of their internal employee fundraising campaign. We produced for them a 2 minute testimonial montage, not too big a budget, nothing too fancy. We gave them just what they wanted, something simple, a brief video that they could have on their website and show at meetings to voice the heart and soul of the campaign. At the end of the project we both went away happy and a few months passed. Recently I received an email from Buffy Higgins, Director of the MaineGeneral Fund. She had the following to say:

"Carol, I just wanted you to know that we raised over $900,000 in our employee campaign this year. Now, it was a special year, fundraising for the new hospital but even compared to the year we raised money for the Cancer Center, we blew those numbers away!"

Well, I was thrilled to hear of our client's success, so I made a call to congratulate Buffy. While we were talking here's what she said to me:

"I think our success was definitely due to having the multimedia approach with the video you made for us...the interviews you did were fantastic. It was quick and direct. The video said all the right things...it was our most successful campaign to date!"

From my perspective, it is immensely gratifying to know that by producing a reasonably priced video for our client, we played a part in helping to raise funds for the New Regional Hospital in Augusta. Imagine what you could achieve using video! Here it is...the 900 thousand dollar video:

2011 Employee Combined Campaign from Linda Allen on Vimeo.

Celebrating Success

I am happy to announce that we have just won our fourth Telly Award. The winning project is a campaign video we created for Winchester Hospital in Winchester, Mass. As an independent production company we measure our success by the satisfaction of our clients; a happy client always makes me feel great. Once in a while, though, it's nice to get a nod from the world at large, so thank you to the Telly Awards for recognizing our work and helping us celebrate it with our clients! And the winning video...